Non-Dairy Creamer: Modern Angst Miracle Product
Non-dairy creamer has to rank as one of the marketing coups of all time. From a marketing standpoint the non-dairy creamer makes great sense. From the consumers it is a big joke.
The premise is many fat folks like to put cream in their coffee or tea. Why we put cream in our coffee is a question that puzzles the coffee purists...suffice it to say many have allergies or have problems with high fat dairy products. So the ever astute marketers saw a market and went for it.
Think of these dynamics: I can't use cream because I'm allergic to dairy products or weigh 400 pounds. So I take a small container of non-dairy cream and open it. I could even buy a half gallon milk carton size -- so even the cartons are the same. But the similarities end there...
Non-dairy creamer does not taste or smell like cream but why not put it on anyway...chemicals and all. Why? Because some marketer says it looks like cream when I stir it into my coffee! I have faked myself out! And my auto-suggestion allows me to know it's not cream but I'm happy anyway!
And non-dairy creamer has progressed to the point where it ihas its own line of products. Many people now, who do not have health concerns, buy non-dairy creamer for their coffee. Many now think it tastes more like cream than cream does...
So the next time you have coffee visualize yourself pouring non-dairy creamer chemicals into your cup. The marketers are certainly planning it that way...
Jack D. Deal
Comments
nice blog!
Posted by: Article Directory | September 6, 2007 12:13 AM