Informational and Essay Marketing Articles
Google or Yahoo "Jack D. Deal" for my portfolio. Contact me at jddeal@jddeal.com See http://www.jddeal.com and http://www.freeandinquiringmind.typepad.com for business articles, marketing articles, and photos. In the marketing articles below Google or Yahoo the article's name in quotation marks:
1. "How a 'Look and Feel' Redesign Can Upgrade Your Stale Corporate Image" was distributed as an informational and positive image article for a Silicon Valley designer.
2. "There is no Security with Shaking Ground, Mad Shoplifters, and Thieving Families" was distributed as a humor and informational article for a Security Guard Company.
3. "Welcome to California National Park!" was distributed as a humor and environmental article for an ecological landscaping company focusing on future severe droughts as an inducement to purchase.
4. "Toyz for the Big Boyz Also Toyz for the Baby Boyz" was written for a motorcycle distributor. It is a straight media teaser or internal commercial and was not distributed but does appear in search engines.
In articles 1,2 and 3 companies form a relatively small part of the article and if they were omitted the article could stand on its own. This is why these articles were widely published and distributed on dozens of websites and article databases. They are not commercials. Article 4 is a straight commercial example of niching an upper end market, a market that spends tens of thousands of dollars per year per customer. Most article databases will reject this type of article and I would not submit it for distrubution.
If the article is of good enough quality editors and publishers will normally allow small mentions of companies when in the proper article context. If the author has "Expert" or "Distinguished Author" status with the article database then publishing 'rules' often are relaxed. Anything containing a URL or looking or smelling like a commercial will be rejected.
A successful article is a combination of skill and art. A well written, fresh article can create a positive impression, attract media attention, be used as a powerful guerrilla marketing tool, improve search engine placements, and enhance your Google footprint . Fresh content is always in demand!
Also see "How to Turn a Third Party Informational Article into a Power Marketing Tool".
