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PPC Tips for Success: Building a Winning Account Structure

Speaker:
Addie Conner, CourseAdvisor, Inc.

Creating a successful paid search (PPC) campaign depends on a variety of elements, from keyword research all the way to informed evaluation of the leads you've generated. But one of the most important "big picture" aspects of your PPC campaign is your initial account structure: organize it well, and you'll reap the benefits of positive results. Organize it poorly, and your campaign is sunk.

Whether you're starting from scratch, expanding an existing campaign, or have just inherited someone else's PPC campaign, building the proper account structure at the outset is critical. In this webcast, we'll look at PPC account structure -- why it's important, what factors you should consider before you get started, and how you can go about developing a structure that's right for your campaign.

In this webcast you'll learn:

• How quality score factors into your account structure
• When to use multiple accounts in your campaign
• What the search engines see - and why it's important to know
• What to consider when evaluating automated tools

Addie Conner is Director of Search Marketing for CourseAdvisor, Inc.

This webcast is sponsored by Marin Software, which provides an enterprise-class search management application to larger advertisers and agencies. Marin Search Marketer^TM addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin deploys rapidly, with no charges to destination URLs, with pay-as-you-go pricing and no fees. Marin offers a 30-day, full-featured free trial and is designed for marketers spending $50,000 and more per month on paid search. For more information, please visit www.marinsoftware.com