excerpts from twitter.com/jackddeal jan 26 on social and traditional media...
jackddeal
which isn't surprising since we live in a world of accelerated change | |
the dynamics of psychographics do apply for both social and 'traditonal' media, but for many companies, the meaning of traditional doesn't | |
small and medium size businesses are finding their ROI for these types of "mass media" continue to fall...not all businesses...but most | |
what is traditional anymore? | |
TV is undergoing fundamental change...the most popular network shows have 10% of the viewers the top shows had in the '60's | |
radio is owned by chains such as Clear Channel and has less local coverage than ever | |
magazines are even worse...many are going under and mag ads are way down too | |
newspapers are no longer traditional in the sense they were just a few years back | |
the Sentinel has almost no classified now and has much less local coverage...the Mercury is pushing its online version more and more | |
take newspapers; for years I have subscribed the Santa Cruz Sentinel and the San Jose Mercury News...both are half the size of a year ago | |
my counter, and not total disagreement, is that traditional media is no longer traditional...across the board | |
modernmetrix disagreed with me that psychographics just applies to social media and not traditional media...strictly speaking that is true |
