Keywords and SEO Copyrighting and Website Copy
If the problem with a web page’s content is that it does not contain keywords, then an SEO professional is going to recommend copy changes. During usability testing, if participants view page content and the page does not appear to be focused on the topic of interest, then an SEO professional is going to recommend copy changes. If copy cannot be changed on a specific web page? Then the SEO professional will recommend that future articles and other content be written in a different manner. --Shari Thurrow