Upcoming January Webcasts  Turbo-Charge Your 2009 SEM Retail Strategy:
Top 5 Lessons & Tips from the Experts Tuesday, January 27, 2009 - 1 PM EST
Jeff Hackett, comScore
Mike Deckman, Vintage Tub & Bath
Chris Wine, Marin Software
How did online retailers fare in the holiday selling season of 2008? The news may not be as glum as you think. Even in today's economy, savvy online retailers can maximize their returns, whether through investment in paid search, shopping engines or other online marketing strategies. Get the latest comScore data on how online retail fared in 2008, learn how one internet retailer had its best season ever, and see how to manage seasonal and economic fluctuations in your online marketing campaign.
This webcast looks at online retail lessons learned during the 2008 holiday shopping season, and how to apply those learnings to your 2009 strategy. 
 Attribution Management Forum 2.0 - Measuring an Ad's Value Thursday, January 29, 2009 - 1 PM EST
Adam Goldberg, ClearSaleing
This webcast continues the discussion surrounding how to identify, define and ultimately recommend better ways to measure and value an ad, and follows up on our earlier webcast, recorded last October.
In this version of the Forum, we'll cover how the length of time between searches affects how ads are credited, how to properly credit ads that contribute to the sale of a non-related purchase (if you buy jelly after seeing an ad for peanut butter, should the peanut butter ad get any credit?), and how to give conversion credit to purchase paths that include offline touches.
We'll present a series of interactive polling questions and share the results with the audience immediately, so you'll get some real-time information as to how leading internet marketers value ads.
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