The Dynamics of Local Search Quote by David Mihm jan 29 2009
In a previous era, all small business owners needed to do in order to ensure that correct business information was presented to their audience was to make sure that the Yellow Pages printed their phone number correctly. Of course, in those days, if there was an error, it would be wrong for a year, because the Yellow Pages weren’t going to re-print and re-deliver an entire book just to correct every error reported to them.
One of the benefits of the online world is that corrections happen much faster (though they’re still not instant). But the downside is that instead of being one primary data source, there are at least a dozen that play some role. --David Mihm
