SEO strategies and why you have to keep at it to keep up...
You really should check your search results on a weekly if not daily basis. All of your SEO and SEM efforts can go awry in the blink of a click and you need to keep on top of it. Often you cannot tell which of your hits will shoot to the top...but you can change that, especially if you are small. Your goal is to get your bad hit off the first page of hits.
