Notes on Marketing Success 2009...
Notes on Marketing Success 2009
1. Make a compelling argument by:
a. showing benefits and value
b. generate enough prospects to support your sales closing ratio
c. develop word of mouth
d. create and maintain a strong web presence
e. create a strong non-web presence
f. stand out by splash, flash and sizzle
2. Local Search
a. create strong local search with Google, youtube, your website/ blogs
b. use geocentric keywords
c. use industry specific keywords
d. "own" your business name and personal name through SERP (search engine results page)
